As people become increasingly interested in green practices, this mindset also impacts their skincare routine. Girls are especially into finding the perfect clean beauty products for their skincare and makeup routine. Clean beauty is a thriving industry in 2025, making it an emerging trend of the year. Now, let us define what is meant by clean beauty or skincare.
What Does Clean Beauty Products Mean?
Clean beauty means products with zero or minimal harmful ingredients. These products are safe to use on the skin and lead a healthy lifestyle. They contain no toxins and have transparent ingredient labels. Moreover, Clean beauty products can be extracted from plants, are vegan, perfectly aligned with cruelty-free production, and are sustainably sourced.
Brands in this market offer numerous benefits, including collagen-boosting, anti-aging, pore-minimizing, toning, dark spot diminishing, brightening, moisturizing, acne-fighting, and wrinkle-reducing. These products are the best alternative to traditional beauty products that typically contain harsh chemicals and synthetic ingredients. Moreover, clean beauty brands are pioneers in creating both beneficial and kind products for the planet, providing a more holistic approach to beauty.
Essential Ingredients to Opt-In Clean Beauty Products Skincare
If you are concerned about what is added to Non-toxic skincare. Here is a list of common acids and ingredients present in all “clean” beauty products:
- Hyaluronic acid, glycerin, ceramides, panthenol (moisturizers)
- Titanium dioxide and zinc oxide (found in mineral-based sunscreens)
- Vitamin C (a protective antioxidant)
- Alpha hydroxy acids (glycolic acid for evening skin tone)
- Beta hydroxy acids (salicylic acid for acne)
- Bakuchiol (a retinol alternative used to address fine lines and wrinkles)
Why Is the Clean Beauty Regime Important?
The US has not passed a law for personal care items since 1938. After that, more than 80,000 chemicals were introduced into beauty products on store shelves. Only 10 percent of these have been tested for human safety.
The Food and Drug Administration (FDA) allows chemicals known to cause numerous cancers, including parabens, phthalates, formaldehyde, lead, mercury, and more, to be used in products we use on ourselves and our families daily. The product intended to “clean” or “beautify” can make you toxic and harm your health.
Multiple researches show that 1 in 2 men will be diagnosed with severe ailments and 1 in 3 women after using harmful skincare products. Rates of asthma, ADD/ADHD, allergies, and autism are on the rise as well. While it is impossible to reduce the escalating incidence of severe health issues to any one thing, research pinpoints that toxic chemicals play an essential role.
Moreover, exposure to “environmental toxins” happens through our surroundings (houses, workplaces, schools, and parks), food and water, cleaning products, furniture, and cosmetics. All these factors impact your skin and body, making it necessary to have a clean beauty regime to prevent these toxins.
Why Should I Care About Non-Toxic Skincare?
A single or light exposure to many chemicals is unlikely to cause severe harm. However, small doses increase over time, gradually impacting the skin. The lipstick or perfume we wear, the food we eat, and soap often contain harmful chemicals that can enter our skin or bodies, hide away in our fat or bones, and build up over time. Especially, skincare for fall season is considered essential because it makes your skin dry and rather sensitive.
To make matters even more complicated, some substances can be more harmful than others. The aftermath of these chemicals may not be apparent for years. One statistic that is important for you is that, on average, 13 hormone-altering cosmetic substances were in the bodies of teenage girls.
Not all chemicals are harmful (water is a chemical). However, some chemicals are toxic; even small doses can be incredibly potent. Chemicals that disturb the hormone system are most dangerous in small doses, as they mimic how our bodies naturally interact with hormones. When our bodies undergo specific periods of development (in the womb, during infancy, puberty). Conversely, we are more receptive to hormone disruption, having major health effects later in life.
Morning and Night Steps In a Clean Beauty Products Routine
The perfect routine for everyone will look different. Skin care is not one-size-fits-all. However, one general principle is that less is more. One way to achieve your goal of a clean beauty routine is to pare it down simply. By using fewer products, you will reduce your exposure to various ingredients and chemicals, including those that may be irritating your skin. You need three steps in the morning and evening.
In the Morning
- Depending on your skin type, wash up with a good cleanser. If you have oily skin, wash in the morning. A quick water rinse is all you need if you are dry or sensitive.
- Blot on a vitamin C serum.
- Lather generously on an SPF moisturizer to safeguard skin from the sun.
In the Evening
- You must start with a gentle cleanser to remove all the grime, dirt, leftover makeup, and pollution from the day’s activities from your skin.
- Treat skin. Now is the time to treat your skin with an anti-acne or healthy-aging product like glycolic acid or bakuchiol.
- Moisturize again. Before you go to bed, make sure your skin is well-hydrated. This should be a plain, fragrance-free moisturizer; applying one with SPF at night is unnecessary.
10 Clean Beauty Products Brands You Can Try In 2024
A lot of brands have started endorsing the best organic beauty products in their range. These products come in various variants and amalgamations of ingredients. However, you must stay alert and choose the brand with the least chemicals and most beneficial ingredients in their products. Here is the list of our favorite clean beauty brands.
1. Honest Beauty
The Honest Company was established to create safe and effective products for families everywhere. Guided by the Honest Standard, this principle-driven approach ensures that the company’s values are consistently applied to innovation and development.
At the heart of The Honest Company’s mission is its customers’ health, safety, and well-being. This dedicated company is committed to providing high-performance products that customers can use with confidence. A testament to their commitment to safety is the NO List™, which includes over 3,500 chemicals and materials that The Honest Company chooses not to use.
2. The Ordinary
The Ordinary offers a range of skincare treatments using well-known, effective clinical technologies. The brand was created to highlight true integrity in skincare. Its approach is innovative not because of the technologies it uses but because of its commitment to honesty and transparency. The Ordinary was founded to prevent ordinary products from being falsely marketed as groundbreaking innovations, staying true to its motto: “Clinical formulations with integrity.”
3. Cetaphil
Cetaphil was created over 70 years ago specifically for people with sensitive skin. It was designed to support dermatologists in treating their patients’ skin concerns. Since then, it has been trusted by dermatologists and skin experts worldwide. The first product developed, Cetaphil Cleansing Lotion, was formulated with just eight ingredients. It was fragrance-free and soap-free, making it the top choice among doctors and pharmacists for sensitive skin care.
4. Versed
Their products use proven ingredients at effective levels, avoiding unnecessary packaging and high retail markups. Everything is priced under $25, ensuring customers only pay for what matters—the product itself. From concept to testing, every product is approved by the community, reflecting the brand’s commitment to inclusivity and customer satisfaction.
They formulate to the highest standards, adhering to European Union guidelines and excluding over 1,350 ingredients with questionable health data for skin, body, and planet. This dedication to safety and quality underscores their commitment to providing effective, trustworthy skincare solutions.
5. USTAWI
They take pride in their commitment to efficacy and natural ingredients, formulating products with a minimum of 93.8% and up to 99% of ingredients of natural origin under ISO standards. They also incorporate plant extracts certified organic by the COSMOS label.
Their dedication to their African heritage is evident in their ingredient sourcing. They focus on the benefits of African plant extracts, purchasing directly from women’s cooperatives in Africa. This practice aims to improve these women’s living standards while preserving their traditional knowledge.
6. Naturopathica
At Naturopathica, their roots’ authenticity mirrors their ingredients’ purity. Founded in 1995 by Barbara Close, a trained esthetician, massage therapist, aromatherapist, and herbalist with a master’s degree in plant medicine, Naturopathica emerged from Barbara’s deep understanding of nature’s healing power. Frustrated by the lack of “clean” skincare products available at the time, Barbara decided to create her own, establishing a modern herbal apothecary dedicated to natural wellness.
7. Youth to the people
Youth To The People creates Pro-Grade Vegan™ skincare using unique superfood ingredients supported by cutting-edge science for powerful results. Founded in 2015, this California-based, family-owned brand continues a legacy built on three generations of professional skincare expertise, research, and mindful activism. Each product is made in California and crafted by an in-house product innovation team. Utilizing the latest skincare technologies, their products are formulated with active ingredients at precise percentages for optimal effectiveness.
8. Blissoma
Their dedication to using raw plant ingredients results in products with 75% or more active components, surpassing the cosmetic industry’s typical 5% – 20%. They focus on providing targeted care for challenging skin types, supporting those with susceptible skin, allergies, and various skin conditions. Their goal is to help individuals feel confident and satisfied with their skin.
They have effectively assisted thousands of people in building a positive relationship with their skin, addressing issues such as acne, rosacea, eczema, hyperpigmentation, and fine lines through the benefits of plant-based nutrition. They believe everyone deserves to feel good about their skin and are committed to making that a reality.
9. Unfiltered
Unfiltered Skin Care offers a comprehensive line of skin care products handcrafted in small batches on the coast of Maine. The company is founded on three core beliefs—sustainable packaging, organic ingredients, and inclusion—and is dedicated to delivering affordable, healthy, and clean products. Their product line addresses various skin concerns, including healthy aging, acne, baby care, and overall well-being, ensuring a solution for everyone’s skincare needs. By adhering to these principles, Unfiltered Skin Care ensures that each product is effective, environmentally friendly, and accessible.
10. Versine
Versine is dedicated to creating luxurious, evidence-based skincare products designed with the needs of pregnancy and breastfeeding in mind. The company strongly emphasizes expert guidance, selecting ingredients through rigorous literature reviews and consultations with a panel of scientists and doctors. This thorough process ensures that every product is both effective and safe.
Caring for the planet is a core value at Versine. The company is among the natural beauty brands that are striving hard to reduce their environmental impact through sustainable practices. Versine’s commitment to quality and sustainability ensures customers enjoy luxurious skincare without compromising their health or the environment.
Making the Clean Beauty Switch: Tips for Beginners
Start Slow: You don’t need to replace all your products overnight. Begin with the items that sit on your skin the longest, like moisturizers, foundations, and serums.
Do Your Research: Familiarize yourself with common toxic ingredients to avoid and clean brands that align with your values.
Patch Test New Products: Even clean ingredients can cause allergic reactions. Always do a patch test of new products to ensure they work well with your skin.
The Future of Clean Beauty Products
As awareness grows, the clean beauty market is expected to expand even further, with brands pushing the boundaries of what’s possible without harmful ingredients. Expect to see more innovation in sustainable packaging, ethically sourced ingredients, and cutting-edge formulations that deliver results without compromise.
Conclusion: Embrace the Clean Beauty Revolution
Clean beauty is more than a trend—it’s a commitment to a healthier, more conscious lifestyle. By making the switch, you are not only taking care of your precious skin but also making a positive impact on the Earth. So why not explore the world of clean beauty products and discover the best ingredients that are as kind to you as they are to the Earth? Your skin—and the environment—will thank you!
FAQs
Cetaphil is among the cleanest skincare brands, and its products are not only effective but also gentle on the planet.
Clean beauty means that a product is non-toxic, safe, and has transparent ingredient labeling.
The top ten skincare brands in the US are CeraVe, La Roche-Posay, Neutrogena, Drunk Elephant, The Ordinary, Olay, Tatcha, Paula’s Choice, First Aid Beauty, and Kiehl’s.
Products made with ingredients considered to be non-toxic and environmentally friendly make it clean and eco-friendly.